There are a number of avenues where fashion photography can be flaunted. The niche fashion advertising arena, art photography and celebrity portraiture are very paying and well appreciated. Today industry bigwigs like photo editor Clio McNicholl and agent Gloria Cappelletti agree that the industry is witnessing a new avatar! There is whole tried and tested approach and application to setting up a portfolio, effectively submitting the same to editors, the choice of the photo agency and eventually a display. In fashion photography, the most important tool is the portfolio. It helps establish a reputation in the fashion world.